Trade Shows and Events offer a wide array of photo ops to include in your Event Marketing Plan. In today’s post, Event Photography: 10+ Key Shots to Include in Your Trade Show Marketing Plan, I’ll review important areas that you should focus on.
With the majority of Attendees and Exhibitors using Smartphones these days, you can greatly increase your Event’s exposure by encouraging Posts on all of your Social Media Platforms.
Hopefully, as part of your Pre-Show Marketing Plan you have created and published a show-specific #hashtag for your event. You definitely want to include this on all of your materials and encourage your Staff, Exhibitors, and Attendees to utilize it throughout all phases of the Conference.
The following is a list of areas that you can zoom in on and utilize in your pre- and post-show Marketing materials:
- I recommend featuring the Host Hotel and/or Convention Facility in your Marketing materials to include Posts on your Facebook Fan Page. Give your audience a sense of where the show is being held and what accommodations the Hotel offers. Upon your arrival, you can check in and let everyone know that you’re on-site and getting ready for the big event!
- Once Registration is set, this is an area that you can highlight and announce that you are “Open for Business”! Include your Registration location as well as “Hours of Operation” as a little reminder to everyone.
- A lot of money goes into the design and production of your Graphics and Signage. Whether it’s a shot of your Entrance Unit, Directional Signs, or Event Agenda, I think this is another area worth sharing, which will add more bang to your buck.
- Exhibitor Set-Up offers you a chance to check in with your Exhibitors and see how things are going on their end of the event. I have always had great “down time” conversations with them and they love the pictures!
- Seminars and the General Session offer great opportunities to highlight your event topics and your Keynote Speaker. Make sure your slides include the event #hashtag and Speaker Twitter handle for those actively Tweeting and Posting throughout the presentation as this definitely increases on-site engagement.
- Show Management’s Exhibit Booth will offer great shots for your portfolio as well as future marketing pieces.
- Highlighting your Show’s Sponsor Booths provides additional value to the higher costs that they pay to participate, and you can share the pictures with them for use in their future marketing materials.
- The Grand Opening of the event always offers a lot of great photo opportunities, and it’s worth posting what the show hours for the day are at that time as another reminder.
- Food and Beverage areas are always good to include. If applicable, you can tag the Sponsor in your Post and thank them for their support!
- Off-Site Activities are great to include as everyone is in a more relaxed atmosphere enjoying some networking outside of the event venue.
- Prizes and Raffle Drawings on the exhibit floor always draw a big crowd and are other shots not to be missed!
- Show Closing gives you an opportunity to thank everyone for attending.
- The Gala Event always offers a lot of great picture opportunities, especially if yours is Black Tie!
- Departures allow you to officially close your event and wish everyone safe travels home!
Now, depending on the size of your Event you may want to invest in hiring a professional photographer to assist in some of these key areas. If you don’t require photo edits, you can most likely get all of the pictures downloaded upon completion of the shoot. I love photography but have found that bringing in a Pro is so much easier as it can be very time consuming gathering all of the shots that I would like for my own portfolio.
If your event budget doesn’t allow for a professional, you can always assign this task to one of your staffers by way of an iPad or digital camera for download later. You will definitely want to schedule this in to take full advantage of the opportunities available.
Encourage your attendees and exhibitors to post pictures on Facebook, Twitter, Instagram, and/or Pinterest, and be sure to have them include your Event #hashtag! You will collect a lot of pictures that may have otherwise been missed and can use them for marketing your next event!
Do you actively post to Social Media sites while attending events? What are some of your favorite platforms? Please share with me below!